In 1997, she was recognized as the Best New Female Artist and 'Jerat Percintaan' was awarded the Best Song by Anugerah Industri Muzik. The release of her first single, ' Jerat Percintaan' saw her rise to fame.
Before signing the contract with Suria Records, she was approached with offers from three different record labels including Sony Music, BMG Music and Warner Music. Her debut album, Siti Nurhaliza I was released on 1 April 1996 by Suria Records after winning the 1995 RTM Bintang HMI singing competition at the age of 16. Malaysian singer and songwriter Siti Nurhaliza has recorded material for 17 solo studio albums, two duet studio albums, and has been featured multiple times on songs and singles on various international and Malaysian artists' albums.